一：背景介绍

（一）成立背景

7 年前，在中国第一次互联网创业和兴盛的时期，大量的来自于发达国家的风险投资和基金在中国孵化了许多从事电子商务的企业。其中包括后来在 NASDAQ 成为上市公司代表中国概念的互联网企业。例如 sohu.com ， sina.com ， netease.com 和 china.com 等等。

8848 ． NET 在当时曾是中国最知名的电子商务企业之一。在风险基金收购了国内知名软件分销企业 - 连邦软件的电子商务部门后，注入了上亿人民币，于 1998 年成立了 8848.net 。在成立后的 2 年内，迅速发展成为中国最大的网上零售店，经营近 10 万余种包括电子产品，数码产品，图书，音像，软件，玩具，礼品等在内的商品。在发展 B 2C 业务的同时， 8848.net 也涉足了 B2B 领域，面向行业开发 B2B 的交易平台 (e-marketplace ），并提供增值的服务。

英语翻译：

Chapter one: Background Introduction

1. Foundation Background

Seven years ago, Chinese Internet saw its first entrepreneurial opportunity and booming. A large number of venture investment and fund from developed countries incubated many E-business corporations, including Sohu.com, Sina.com, Netease.com, China.com and so on, which have become the representatives of Chinese Concept in NASDAQ later on.

At that time 8848.NET was one of the most famous E-business corporations in China . It was found in 1998 after the venture fund purchased the E-business department of LianBang Software, one of the domestic famous software distributors. Hundreds of millions of money were invested. Within 2 years, 8848.NET became the largest on-line retailer rapidly. It offered hundreds of thousands of goods, which includes electric products, digital products, books, music & video products, software, toys and gifts. 8848.NET set foot in B2B field also while developing B 2C service. It developed field oriented B2B e-marketplace and offered value added service.